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To rank your website only off-page and on-page SEO keywords are not enough, you also need to look up for your competitors’ keywords who are ranking on the first page. And for such features SEMrush is a best keyword research tool which offer approx. 40+ tools.
SEMrush is a keyword research tool used for SEO, Content Marketing, Market Research, Link building, Rank tracking, advertising, and many more features.
Finding Keywords for Your Article’s Structure
According to Wikipedia, Keyword research is a practice search engine optimization (SEO) professionals use to find and research search terms that users enter into search engines when looking for products, services or general information.
Competitive intelligence can become a game-changing asset for companies looking to optimize their digital performance and accelerate growth. Knowing where your rivals’ or potential partners’ traffic comes from, understanding how they interact with their users, and seeing if they are affected by market trends can help you make more substantiated business decisions.
The SEMrush Traffic Analytics tool offers estimations of any website’s traffic, user behavior stats, and traffic sources analytics. This data lets you break down the digital marketing strategy of a competitor, estimate a prospective partner’s capabilities, explore new markets, build winning presales pitches (if you are an agency), and much more.
Breaking Down Competitors’ Strategies
To understand how your rivals set their priorities and interact with their audience in terms of SEO, PPC, SMM, and Content and PR, you’ll have to dive deeper into the Traffic Analytics reports. In this part of the article, we’ll try to answer more specific questions such as:
- Where does your rival’s audience come from?
- Where do they go afterward?
- Are your rivals competing for the same audience?
- What digital marketing strategies turn out to be most effective?
- What pages of your competitor’s website attract the most attention?
To read an article on paid traffic for your website with real visitors, Click Here